A Practical Guide to Integrated Marketing Communications

By:

Brannan, Tom

Material type: Text

TextPublication details: New Delhi Kogan Page India Pvt. Ltd. 1996Description: 143pISBN:

9788175540613

DDC classification:

658.802 BRA

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.802 BRA (Browse shelf(Opens below))	Available		M01980

Total holds: 0

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Previous	658.802 BIS Strategic Marketing for the Digital Age: Grow Your Business with Online and Digital Technology	658.802 BOW Strategic Marketing Channel Management	658.802 BRA International Marketing Strategy	658.802 BRA A Practical Guide to Integrated Marketing Communications	658.802 BRE Contemporary Strategic Marketing	658.802 CHA Brandmaps: The Competitive Marketing Strategy Game	658.802 CHA Business India	Next

Marketing in Action Series * Building an Integrated Plan * Developing a Strategy to Maximise Impact * Identifying the Right Mix * Gaining Greater Effectiveness from a Given Budget

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