The Practice of Advertising

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Material type: Text

TextPublication details: Oxford Butterworth-Heinemann Ltd. 1995Edition: 4th edDescription: 287pISBN:

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	659.1 PRA (Browse shelf(Opens below))	Available		M12436

Total holds: 0

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Previous	659.1 PER Strategic Advertising Management	659.1 PLU The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation	659.1 PON Advertising and Brand Building: Principles and Case Studies	659.1 PRA The Practice of Advertising	659.1 QUE Cases in Advertising and Promotion Management	659.1 RAD Radio as an Advertising Medium: Riding the Wave	659.1 RAM Do-It-Yourself Advertising	Next

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