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Product Strategy and Management by Michael Baker and Susan Hart

By: Baker, Michael.
Contributor(s): Hart, Susan.
Material type: materialTypeLabelBookPublisher: India Pearson Education Asia Pte. Ltd. 2009Edition: 2nd ed.Description: 559p.ISBN: 9788131724286.Subject(s): Production ManagementDDC classification: 658.56
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Book Institute of Management
General 658.56 BAK (Browse shelf) Available M0025559
Total holds: 0

Introduction : product strategy and management -- Pt. I. The theoretical foundations -- 1. Competition and product strategy -- 2. The product in theory and practice -- 3. Buyer behaviour -- 4. The product life cycle in theory and practice -- 5. Product portfolios -- Pt. II. New product development -- 6. The importance, nature and management of the new product development process -- 7. New product strategy -- 8. Idea management for new product development -- 9. Screening new product ideas -- 10. Concept development and testing -- 11. Business analysis -- 12. Product testing -- Pt. III. Product management -- 13. Commercialization : test marketing and launching the new product -- 14. Managing growth -- 15. Managing the mature product -- Pt. IV. Product elimination -- 16. Controlling the product line : an overview of the deletion decision -- 17. Reaching the decision to delete a product -- 18. Implementing the deletion decision -- 19. Reprise.

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