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The Puma Story: The Remarkable Turnaround of an Endangered Species into One of the World's Hottest Sportlifestyle Brands by Rolf-Herbert Peters

By: Peters, Rolf-Herbert.
Material type: materialTypeLabelBookPublisher: London Marshall Cavendish Ltd. 2011Description: 232p.ISBN: 9780462099828.Subject(s): PUMA AG Rudolf Dassler Sport | Puma- Rudolf Dassler Sport | Sporting goods industry - United States - HistoryDDC classification: 338.768876
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Contents 1 The Dassler Brothers: Rise and Fall of a Dynasty 1.0 In the Beginning 1.1 Brothers 1.2 No Small affair 1.3 Germany: A Summer's Faitytale 1.4 Passport to Europe 1.5 Other people's money 1.6 Sneakers 1.7 Ransom 1.8 Club of the Vanities 1.9 Out of order 1.10 Chaos 2 The Return of the Cat 2.0 Leaping Back 2.1 The Apt Pupil 2.2 The Lives of Others 2.3 Mission: Impossible 2.4 Welcome to Hollywood 2.5 Independence Day 2.6 What Women Want 2.7 The Incredibles 2.8 The Empire Strikes Back 2.9 The China Connection 2.10 These Wilder Years 2.11 Men of Honour 2.12 The Day After Tomorrow 3 Chronology: Puma's First 60 Years

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