Questionnaire Design by Paul Hague
By: Hague, Paul.
Material type:
BookSeries: The Market Research Series. Publisher: London Kogan Page Limited 1998Description: 142p.ISBN: 9780749409173.DDC classification: 001.433
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Book
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Institute of Management | General | 001.433 HAG (Browse shelf) | Available | M12404 |
Total holds: 0
Contents The role of questionnaires Deciding what type of questionnaire to use Three different types of questions Fundamental principles of questionnaire design Different types of questions Framing the questions Interviews instructions The layout of the questionnaire Getting the questionnaire right Special questionnaires Examples of questions
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