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Questionnaire Design by Paul Hague

By: Hague, Paul.
Material type: materialTypeLabelBookSeries: The Market Research Series. Publisher: London Kogan Page Limited 1998Description: 142p.ISBN: 9780749409173.DDC classification: 001.433
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Book Institute of Management
General 001.433 HAG (Browse shelf) Available M12404
Total holds: 0

Contents The role of questionnaires Deciding what type of questionnaire to use Three different types of questions Fundamental principles of questionnaire design Different types of questions Framing the questions Interviews instructions The layout of the questionnaire Getting the questionnaire right Special questionnaires Examples of questions

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