Questionnaire Design

By:

Hague, Paul

Material type: Text

TextSeries: The Market Research SeriesPublication details: London Kogan Page Limited 1998Description: 142pISBN:

9780749409173

DDC classification:

001.433 HAG

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	9th Floor Reading Zone	General	001.433 HAG (Browse shelf(Opens below))	Available		M12404

Total holds: 0

Contents The role of questionnaires Deciding what type of questionnaire to use Three different types of questions Fundamental principles of questionnaire design Different types of questions Framing the questions Interviews instructions The layout of the questionnaire Getting the questionnaire right Special questionnaires Examples of questions

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