Retail Power Plays: From Trading to Brand Leadership: Strategies for Building Retail Brand Value

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Material type: Text

TextPublication details: Hampshire Macmillan Press Ltd. 1997Description: 280pISBN:

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.827 WIL (Browse shelf(Opens below))	Available		M04010
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.827 WIL (Browse shelf(Opens below))	Available		M01344

Total holds: 0

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Previous	658.827 WEI Brand Marketing: Building Winning Brand Strategies That Deliver Value and Customer Satisfaction	658.827 WHE Designing Brand Identity: A Complete Guide to Creating, Building and Maintaining Strong Brands	658.827 WIL Retail Power Plays: From Trading to Brand Leadership: Strategies for Building Retail Brand Value	658.827 WIL Retail Power Plays: From Trading to Brand Leadership: Strategies for Building Retail Brand Value	658.827 WIN Warp Speed Branding: The Impact of Technology on Marketing	658.827 WIP Brand Hijack: Marketing without Marketing	658.827 WIT Tata: The Evolution of a Corporate Brand	Next

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