Rework: Change the Way You Work Forever

First The new reality Takedowns Ignore the real world Learning from mistakes is overrated Planning is guessing Why grow Workaholism Enough with "entrepreneurs" Go Make a dent in the universe Scratch your itch Start making something No time is any excuse Draw a line in the sand Mission statement impossible Outside money is plan Z You need less than you think Start a business, not a startup Building to flip is building to flop Less mass Progress Embrace constraints Build half a product, not a half-assed product Start at the epicenter Ignore the details early on Making the call is making progress Be a curator Throw less at the problem Focus on what won't change Tone is in your fingers Sell your by-products Launch now Productivity Illusions of agreement Reasons to quit Interruption is the enemy of productivity Meetings are toxic Good enough is fine Quick wins Don't be a hero Go to sleep Your estimates suck Long lists don't get it done Make tiny decisions Competitors Don't copy Decommoditize your product Pick a fight Underdo your competition Who cares what they're doing? Evolution Say no by default Let your customers outgrow you Don't confuse enthusiasm with priority Be at-home good Don't write it down Promotion Welcome obscurity Build an audience Out-teach your competition Emulate chefs Go behind the scenes Nobody likes plastic flowers Press releases are spam Forget about the Wall Street journal Drug dealers get it right Marketing is not a department The myth of the overnight sensation Hiring Do it yourself first Hire when it hurts Pass on great people Strangers at a cocktail party Resume´s are ridiculous Years of irrelevance Forget about formal education Everybody works Hire managers of one Hire great writers The best are everywhere Test-drive employees Damage control Own your bad news Speed changes everything How to say you're sorry Put everyone on the front lines Take a deep breath Culture You don't create a culture Decisions are temporary Skip the rock stars They're not thirteen Send people home at 5 Don't scar on the first cut Sound like you Four-letter words ASAP is poison Conclusion Inspiration is perishable