Romancing The Brand: The Power of Advertising and How to Use It

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Material type: Text

TextPublication details: New York American Management Association 1989Description: 215pISBN:

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	659.1 MAR (Browse shelf(Opens below))	Available		M02078

Total holds: 0

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Previous	659.1 LEW The Complete Advertising and Marketing Handbook: Your Twenty-First Century Advertising and Marketing Manual is Available Right Now	659.1 LEW The Future Just Happened	659.1 MAL Advertising and Promotion	659.1 MAR Romancing The Brand: The Power of Advertising and How to Use It	659.1 MAR Shock Marketing: Advertising, Influence and Family Values	659.1 MAT Advertising Management	659.1 MAT The Deviant's Advantage: How Fringe Ideas Create Mass Markets	Next

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