Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work

By:

Mullin, Roddy

Contributor(s):

Cummins, Julian

Material type: Text

TextPublication details: New Delhi Kogan Page India Pvt. Ltd. 2008Edition: 4th edDescription: 300pISBN:

9780749454746

Subject(s):

Advertising and Sales Promotion

DDC classification:

658.82 MUL

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.82 MUL (Browse shelf(Opens below))	Available		M0025585

Total holds: 0

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Starting with the customer -- The business and marketing purpose behind sales promotion -- What sales promotions can do -- How to use promotions -- How to be creative -- How to use suppliers -- How to implement a promotion -- Self-regulation and the law -- Marketing accountability and research -- Off-the-shelf offers -- Joint promotions -- Price promotions -- Premium promotions -- Prize promotions -- International sales promotion

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