Service Management and Marketing: A Customer Relationship Management Approach

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Material type: Text

TextPublication details: New York John Wiley & Sons, Inc. 2000Edition: 2nd edDescription: 394pISBN:

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.805 GRO (Browse shelf(Opens below))	Available		M11131

Total holds: 0

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Previous	658.805 EHR The Financial Services Marketing Handbook: Tactics and Techniques that Produce Results	658.805 FIS Interactive Services Marketing	658.805 GIL Services Marketing and Management	658.805 GRO Service Management and Marketing: A Customer Relationship Management Approach	658.805 HOF Essentials of Services Marketing	658.805 HOF Essentials of Services Marketing: Concepts, Strategies and Cases	658.805 HOF Essentials of Services Marketing: Concepts, Strategies and Cases	Next

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