Smart Business, Social Business: A Playbook for Social Media in Your Organization

By:

Brito, Michael

Material type: Text

TextPublication details: New Delhi Dorling Kindersley (India) Pvt. Ltd. 2012Description: 247pISBN:

9788131786765

DDC classification:

658.872 BRI

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.872 BRI (Browse shelf(Opens below))	Available		M0028133

Total holds: 0

Human capital, evolved Surveying the technology supermarket Establishing a governance model Embracing the social consumer In response to the social customer: social CRM Establishment of a measurement philosophy How to choose the right vendors, agencies, and technology partners Marketing investments in social media Creating a comprehensive social media strategic plan The rise of customer advocacy Ethical bribe: relevant content matters Showcasing two examples of a social business: EMC and Intel.

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