The Smart Entrepreneur: How to Build for a Successful Business

By:

Clarysse, Bart

Contributor(s):

Kiefer, Sabrina

Material type: Text

TextPublication details: London Elliot and Thompson Limited 2011Description: 250pISBN:

9781904027881

Subject(s):

DDC classification:

658.11 CLA

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	7th Floor Reading Zone	General	658.11 CLA (Browse shelf(Opens below))	Available		M0029251

Total holds: 0

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Introduction I Idea creation and evaluation 1. Understanding the fit between opportunities and ideas 2. Fine-tuning demand-driven ideas and solutions 3. Shaping applications from knowledge-driven ideas II From idea to business proposition 4. Segmenting your market and using preferred witnesses 5. Carving out a place in your business environment 6. Protecting your business ideas from imitation 7. Choosing entrepreneurial strategies for entering new markets III Proof of concept 8. Using prototyping 9. Testing the market IV Marshalling resources 10. Setting up venture teams 11. Seeking sources of capital 12. Introducing the venture roadmap and basic financials Epilogue: the entrepreneurial business case Notes Index

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