Soft Innovation: Economics, Product Aesthetics and the Creative Industries

By:

Stoneman, Paul

Material type: Text

TextPublication details: Oxford Oxford University Press 2010Description: 366pISBN:

9780199572489

Subject(s):

DDC classification:

338.477 STO

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	9th Floor Reading Zone	General	338.477 STO (Browse shelf(Opens below))	Available		M0027403

Total holds: 0

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Previous	338.477 DAV Introducing the Creative Industries: From Theory to Practice	338.477 HAR Creative Economy and Culture: Challenges, Changes and Futures for the Creative Industries	338.477 KIN How Soon is Now?: The Madmen and Mavericks Who Made Independent Music, 1975-2005	338.477 STO Soft Innovation: Economics, Product Aesthetics and the Creative Industries	338.4778 AND Understanding the Music Industries	338.4778 RAD Introduction to the Music Industry: An Entrepreneurial Approach	338.47796 SPO Sport Entrepreneurship and Innovation	Next

Part I, The nature and extent of soft innovation. Defining soft innovation ; Aggregate measures of soft innovation ; Soft innovation in the creative industries : books, recorded music, and video games; Soft innovation outside the creative industries : food, pharmaceuticals, and financial services Part II, The economic analysis of soft innovation. The economic analysis of TPP innovation as a foundation for the analysis of soft innovation ; The supply of soft innovations ; The diffusion of soft innovations ; Soft innovation and uncertainty : variant proliferation, insurance markets, and finance ; Soft innovation, intellectual property rights, competition, and welfare Part III, Impacts and implications. The impact of soft innovation upon firm performance ; Soft innovation and government policy ; Conclusions and future projects.

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