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Strategic Customer Management: Integrating Relationship Marketing and CRM by Adrian Payne and Pennir Frow

By: Payne, Adrian.
Contributor(s): Frow, Pennir.
Material type: materialTypeLabelBookPublisher: New Delhi Cambridge University Press India Pvt. Ltd. 2013Description: 529p.ISBN: 9781107687325.Subject(s): Business Economic / Sales & Selling | Customer Relationship ManagementDDC classification: 658.812
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Book Institute of Management
General 658.812 PAY (Browse shelf) Available M0029615
Total holds: 0

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