Strategic Marketing: Text and Cases

MC0895 Overview of Strategic Marketing in the New Millennium Global Meltdown and India Emerging India and Evolving Consumers Rural India … Jai Ho Strategic Marketing and Marketing Management Changing the Rules of the Marketing Game Competitive Advantage Corporate Strategy vs Marketing Strategy Intangible Competitors Emerging Concepts in Competition Marketing Environmental Audit emand Drivers of Indian Economy Corporate India and Economic Uncertainties Fundamental Concepts Environmental Audit Technological Environment Characteristics of Effective Audit Internal Analysis Methods for Assessing Internal Strength Missions and Objectives The Benefits of Environmental Audit Overview of Customer Analysis Fundamental Concepts and Models Factors Influencing Consumer Behaviour Using Research to Get into Consumer's Mind The Customers' Adoption Process Classification of Buyers Grouping of Customers Lifetime Value (LTV) Market Segmentation Customer Motivations Positioning Strategy Analyzing Profitability Structural Market Changes Product Cost Dynamics Technological Revolutions Effective Branding Strategies in the New Millennium Branding Approaches Developing and Testing a Brand Positioning and Differentiation Strategies Managing Brands Brand as a Strategy Overview of Competitor Analysis Fundamental Concepts Rivalry Competitive Structure Analysis Perspectives on Competition Analysing Competitors' Objectives Competitive Information System (CIS) Competitive Advantage Competitive Tactics Competitive Strategies Enhancing Performance Market Challengers' Strategies Market Follower's Strategies Market Niche's Strategies Industry Analysis Dimensions of an Industry Analysis Industry Growth Industry Structure Cost Structure Industry Trends Global Competition IT-Enabled Competition New Corporate Governing Laws Technological Revolutions in Strategic Marketing Modern Business Concepts and Approaches Internet and Strategic Marketing Online Marketing The Internet and Industry Structure Internet and Competitive Advantage Strategic Imperatives for Dot.coms Overview of Strategic Options and Implementation Fundamental Concepts Determinants of Strategic Options Growth Strategies Product Development for the Existing Market Diversification Strategies Strategies in the Declining and Mature Markets Market Entry Strategies Strategies for Global Players Fundamental Concepts and Approaches Global Growth Strategies Domestic and Global Marketing Strategies Hybrid Strategies Implementing the Marketing Strategy Organizing for Innovations Emerging Marketing Concepts among Corporates during Downturn New Business Philosophies 'Sense and Respond' Business Models Relationship Marketing Response Measurement Customer-centric Technological Process Learning Organization Emerging Marketing Trends