Strategy in Advertising: Matching, Media and Messages to Markets and Motivations

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Material type: Text

TextPublication details: USA NTC Business Books 1996Edition: 3rd edDescription: 374pISBN:

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Notes	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	659.111 BOG (Browse shelf(Opens below))	Withdrawn	unutilized / Outdated		M00973
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	659.111 BOG (Browse shelf(Opens below))	Available			M00665

Total holds: 0

Previous								Next
Previous	659.1072 MOR Using Qualitative Research in Advertising: Strategies, Techniques and Applications	659.1092 CRU The Man Who Sold America: The Amazing (But True!) Story of Albert D. Lasker and the Creation of the Advertising Century	659.1092 RAJ Courage, My Companion: A Candid Autobiography	659.111 BOG Strategy in Advertising: Matching, Media and Messages to Markets and Motivations	659.111 DRU How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising	659.111 GAU Media, Gender and Identity: An Introduction	659.111 HOW How to Plan Advertising	Next

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