Trade Marks and Brands: An Interdisciplinary Critique Ed by Lionel Bently, Jennifer Davis and Jane C. Ginsburg
By: Bently, Lionel.
Contributor(s): Davis, Jennifer | Ginsburg, Jane C.Material type: BookPublisher: New Delhi Cambridge University Press 2010Description: 434p.ISBN: 9780521259309.Subject(s): Brand Name Products - Law and Legislation | Intellectual Property | Trademark LawDDC classification: 346.0488
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Legal and Economic History The Making of Modern Trade Mark Law The Construction of the Legal Concept of Trade Mark (1860-1980) Lionel Bently The Making of Modern Trade Mark Law: The U.K., 1860-1914. A Business History Perspective David Higgins Current Positive Law in the E.U. and the U.S.: Between a Sign and a Brand: Mapping the Boundaries of a Registered Trade Mark in European Union Trade Mark Law Jennifer Davis "See Me, Feel Me, Touch Me, Hea[r] me" (and maybe smell and taste me too): I Am a Trademark - A U.S. Perspective Jane C. Ginsburg Part III. Linguistics: 'How Can I Tell the Trade Mark on a Piece of Gingerbread from All the Other Marks on It?' Naming and Meaning in Verbal Trade Mark Signs Alan Durant What Linguistics Can Do For Trade Mark Law Graeme Dinwoodie Part IV. Marketing: Brand Culture: Trade Marks, Marketing and Consumption Jonathan Schroeder Images in Brand Culture: Responding Legally to Professor Schroeder's Paper David Vaver Sociology: Trade Mark Style as a Way of Fixing Things Celia Lury The Irrational Lightness of Trade Marks: a Legal Perspective Catherine Ng Law and Economics: A Law and Economics Perspective on Trade Marks Andrew Griffiths The Economic Rationale of Trademarks: An Economist's Critique Jonathan Aldred Philosophy: Trade Marks as Property: Philosophical Perspective Dominic Scott, Alex Oliver and Miguel Ley Pineda An Alternative Approach to Dilution Protection: A Response to Scott, Oliver and Ley Pineda Michel Spence Part VIII. Anthropology: An Anthropological Approach to Transactions Involving Names and Marks, Drawing on Melanesia James Leach Traversing the Cultures of Trade Mark Sphere: Observations on the Anthropological Approach of James Leach Megan Richardson Geography: Geographical Indications: Not All Champagne and Roses Bronwyn Parry (Re)Locating Geographical Indications: A Response to Bronwyn Parry Dev Gangjee.