Visual Persuasion: The Role of Images in Advertising

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Material type: Text

TextPublication details: New Delhi Sage Publications India Pvt. Ltd. 1997Description: 296pISBN:

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	659.1042 MES (Browse shelf(Opens below))	Available		M04980

Total holds: 0

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Previous	659.1 WOL Getting the Most from Your Marketing Spend	659.1 ZYM The End of Advertising as We Know it	659.1042 JHA The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society	659.1042 MES Visual Persuasion: The Role of Images in Advertising	659.1072 MOR Using Qualitative Research in Advertising: Strategies, Techniques and Applications	659.1092 CRU The Man Who Sold America: The Amazing (But True!) Story of Albert D. Lasker and the Creation of the Advertising Century	659.1092 RAJ Courage, My Companion: A Candid Autobiography	Next

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