What the Dog Saw: And Other Adventures

Obsessives, pioneers and other varieties of minor genius
The pitchman: Ron Popeil and the conquest of the American kitchen
The ketchup conundrum: mustard now comes in dozens of different varieties
why has ketchup stayed the same?
Blowing up: how Nassim Taleb turned the inevitability of disaster into an investment strategy.
True colors: hair dye and the hidden history of postwar America
John Rock's error: what the inventor of the birth control pill didn't know about women's health
What the dog saw: Cesar Millan and the movements of mastery
Theories, predictions and diagnoses. Open secrets: Enron, intelligence and the perils of too much information
Million dollar Murray: why problems like homelessness may be easier to solve than to manage
The picture problem: mammography, air power, and the limits of looking
Something borrowed: should a charge of plagiarism ruin your life?
Connecting the dots: the paradoxes of intelligence reform
The art of failure: why some people choke and others panic
Blowup: who can be blamed for a disaster like the Challenger explosion? No one and we'd better get used to it
Personality, character and intelligence. Late bloomers: why do we equate genius with precocity?
Most likely to succeed: how do we hire when we can't tell who's right for the job?
Dangerous minds: criminal profiling made easy
The talent myth: are smart people overrated?
The New-Boy Network: what do job interviews really tell us?
Troublemakers: what pit bulls can teach us about crime