Why We Buy: The Science of Shopping by Paco Underhill

By: Underhill, PacoMaterial type: TextTextPublication details: New York Simon & Schuster, Inc. 2009Description: 255pISBN: 9780684849133Subject(s): Consumer Behavior | Marketing Research | ShoppingDDC classification: 658.834
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INSTEAD OF SAMOA, STORES: THE SCIENCE OF SHOPPING
1 A Science Is Born
2 What Retailers Don't Know
WALK LIKE AN EGYPTIAN: THE MECHANICS OF SHOPPING
3 The Twilight Zone
4 You Need Hands
5 How to Read a Sign
6 Shoppers Move Like People
7 Dynamic
MEN ARE FROM SEARS HARDWARE, WOMEN ARE FROM BLOOMINGDALE'S: THE DEMOGRAPHICS OF SHOPPING
8 Shop Like a Man
9 What Women Want
10 If You Can Read This You're Too Young
11 Kids
SEE ME, FEEL ME, TOUCH ME, BUY ME: THE DYNAMICS OF SHOPPING
12 The Sensual Shopper
13 The Big Three
14 Time, Real and Perceived
15 Cash/Wrap Blues
16 Magic Acts
17 In Cyberspace, No One Can Hear You Shop
18 The Self-Exam
19 Final Thoughts

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