Why We Buy: The Science of Shopping by Paco Underhill
Material type:
TextPublication details: New York Simon & Schuster, Inc. 2009Description: 255pISBN: 9780684849133Subject(s): Consumer Behavior | Marketing Research | ShoppingDDC classification: 658.834
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Institute of Management | General | 658.834 UND (Browse shelf(Opens below)) | Available | M0026559 |
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| 658.834 SOD Consumer Economics: A Practical Overview | 658.8340 STR Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight | 658.834 UND Why We Buy: The Science of Shopping | 658.834 UND Why We Buy: The Science of Shopping | 658.8342 ASC New Economy - New Competition: The Rise of the Consumer? | 658.8342 ASS Consumer Behavior and Marketing Action | 658.8342 ASS Consumer Behavior and Marketing Action |
Must Read
INSTEAD OF SAMOA, STORES: THE SCIENCE OF SHOPPING
1 A Science Is Born
2 What Retailers Don't Know
WALK LIKE AN EGYPTIAN: THE MECHANICS OF SHOPPING
3 The Twilight Zone
4 You Need Hands
5 How to Read a Sign
6 Shoppers Move Like People
7 Dynamic
MEN ARE FROM SEARS HARDWARE, WOMEN ARE FROM BLOOMINGDALE'S: THE DEMOGRAPHICS OF SHOPPING
8 Shop Like a Man
9 What Women Want
10 If You Can Read This You're Too Young
11 Kids
SEE ME, FEEL ME, TOUCH ME, BUY ME: THE DYNAMICS OF SHOPPING
12 The Sensual Shopper
13 The Big Three
14 Time, Real and Perceived
15 Cash/Wrap Blues
16 Magic Acts
17 In Cyberspace, No One Can Hear You Shop
18 The Self-Exam
19 Final Thoughts
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