Attitude Measurement Vol. - I: Basic Concepts and Historical Foundations

By:

Roberts, Caroline

Contributor(s):

Jowell, Roger

Material type: Text

TextPublication details: London Sage Publications 2008Description: 314pISBN:

9781412928403

Subject(s):

Public Opinions

DDC classification:

303.38 ATT

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Reference Book	NIMA Knowledge Centre	7th Floor Silence Zone	Reference	303.38 ATT (Browse shelf(Opens below))	Not For Loan		M0025596

Total holds: 0

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Previous	303 WEB Webster's New Explorer Encyclopedic Dictionary	303.23 WOR World Communication Report: The Media and the Challenge of the New Technologies	303.34 OXF The Oxford Handbook of Leader-Member Exchange	303.38 ATT Attitude Measurement Vol. - I: Basic Concepts and Historical Foundations	303.38 ATT Attitude Measurement Vol. - II: Designing Direct Measures	303.38 ATT Attitude Measurement Vol. - III: Obstacles to Direct Measurement	303.38 ATT Attitude Measurement Vol. - IV: Expanding the Measurement Horizons	Next

VOLUME 1: BASIC CONCEPTS AND HISTORICAL FOUNDATIONS Attitudes versus actions Attitudes The sociological significance of measurable attitudes A consideration of beliefs, and their role in attitude measurement Attitude measurement: a cognitive perspective A simple theory of the survey response: Answering questions versus revealing preferences Measuring social distances Attitudes can be measured A technique for measurement of attitudes A comparison of the Thurstone and Likert techniques of attitude scale construction A basis for scaling qualitative data A technique for the construction of attitude scales Attitude Measurement A technique and a model for multi-dimensional attitude scaling Latent structure analysis Convergent and discriminant validation by the multitrait-multimethod matrix Reliability and validity assessment in attitude measurement

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