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Attitude Measurement Vol. - II: Designing Direct Measures

By: Contributor(s): Material type: TextTextPublication details: London Sage Publications 2008Description: 425pISBN:
  • 9781412928403
Subject(s): DDC classification:
  • 303.38 ATT
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Item type Current library Item location Collection Call number Status Date due Barcode Item holds
Reference Book Reference Book NIMA Knowledge Centre 7th Floor Silence Zone Reference 303.38 ATT (Browse shelf(Opens below)) Not For Loan M0025597
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VOLUME 2: DESIGNING DIRECT MEASURES Open versus closed questions Strong arguments and weak evidence: The openosed questioning controversy of the 1940s The wording of questions Experiments in wording opinion questions Three-point Likert scales are good enough Are three-point scales always good enough? The relationship between number of response categories and reliability of Likert-type questionnaires The optimal number of response alternatives for a scale: A review Feeling thermometers versus 7-point scales: Which are better? How often is often? Often is where you find it Vague quantifiers Extreme response on a Likert scale "Don't know": Item ambiguity or respondent uncertainty? Decisions about ignorance: Knowing that you don't know "No-opinion" filters: A cognitive perspective Should we take don't know for an answer? The impact of no opinion response options on data quality: Non-attitude reduction or an invitation to satisfice? Response alternatives: The impact of their choice and presentation order. The effect of ordinal position upon responses to items in a checklist The effects of offering a middle response option with opinion questions The middlemost choice on attitude items: Ambivalence, neutrality, or uncertainty Experiments with the middle response alternative in survey questions The measurement of attitudes The retrospective question

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