Attitude Measurement Vol. - III: Obstacles to Direct Measurement

VOLUME 3: OBSTACLES TO DIRECT MEASUREMENT Response sets and test validity The great response-style myth Attitude intensity, importance and certainty and susceptibility to response effects Response strategies for coping with the cognitive demands of attitude measures in surveys Effects of presenting one versus two sides of an issue in survey questions Not forbidding isn't allowing: The cognitive basis of the forbid-allow symmetry The effect of question order on responses An evaluation of a cognitive theory of response-order effects in survey measurement Context and congruity in survey questionnaires Cognitive processes underlying context effects in attitude measurement Acquiescence: Measurement and theory Controlling for acquiescence response set in scale development Privacy and the expression of white racial attitudes The effect of black and white interviewers in black responses The nature of belief systems in the mass public Pseudo-opinions on public affairs Public opinion and public ignorance: The fine line between attitudes and nonattitudes Question wording effects: Presenting one or both sides of the case Nonattitudes: A review and evaluation