Content Analysis Vol. - IV: From Advertising to Protest and Violence Extending the Range of Applications

VOL. 4. From advertising to protest and violence, extending the range of applications: Advertising: 56. In the pages of ‘Ms’: sex role portrayals of women in advertising / Jill Hicks Ferguson, Peggy J. Kreshel, Spencer F. Tinkham 57. Sex-role stereotyping in television commercials: a review and comparison of fourteen studies done on five continents over 25 years / Adrian Furnham, Twiggy Mak 58. Sex roles in advertising: a comparison of television advertisements in Australia, Mexico and the United States / Mary C. Gilly 59. The portrayals of blacks in magazine advertisements, 1950-1982 / Ronald Humphrey, Howard Schuman 60. Images of women in general interest and fashion magazine advertisements from 1955 to 2002 / Katharina Lindner 61. Intertwining of campaign news and advertising: the content and electoral effects of newspaper ad watches / Young Min 62. Content analysis as a predictive methodology: recall, readership and evaluations of business-to-business print advertising / John L. Naccarato, Kimberly A. Neuendorf 63. The informational content of cigarette advertising, 1926-1986 / Debra James Ringold, John E. Calfee 64. A cross-cultural study of political advertising in the United States and Korea / Jinyoung Tak, Lynda Lee Kaid, Soobum Lee Culture: 65. Constructing racial rhetoric: media depictions of harm in heavy metal and rap music / Amy Binder 66. Race and gender in music videos: the same beat but a different drummer / Jane D. Brown, Kenneth Campbell 67. American character and the American novel: an expansion of reflection theory in the sociology of literature / Wendy Griswold 68. Petitions and prayers: a method for the content analysis of persuasive appeals / Elihu Katz, Michael Gurevitch, Brenda Danet, Ysiyona Peled 69. Culture and conflict: the portrayal of blacks in U.S. children’s picture books through the mid- and late- twentieth century / Bernice A. Pescosolido, Elizabeth Grauerholz, Melissa A. Milkie Political discourse: 70. Old right or new right? The ideological positioning of parties of the far right / Alexander Cole 71. Putting parties in their place: interfering party left-right ideological positions from party manifestos data / Matthew J. Gabel, John D. Huber 72. Verbal shifts in the American presidency: a content analysis of press and television news / Holli A. Semetko, Patti M. Valkenburg Protest and violence. Applications of linguistics-based techniques: 74. Peasants Protest: the claims of lord, church and state in the ‘Cahiers de doléances’ of 1789 / John Markoff 75. The return of the actor: interaction networks among social actors during periods of high mobilization (Italy, 1919-1922) / Roberto Franzosi