Legends in Marketing Jagdish N. Sheth Volume 3: Visioning the Future

Contributor(s):

Krishnan, Balaji C [Set & Volume Editor]

Material type: Text

TextPublication details: New Delhi Sage Publications India Pvt. Ltd. 2010Description: 200pISBN:

9788132103004

Subject(s):

Marketing

DDC classification:

658.8 LEG

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Reference Book	NIMA Knowledge Centre	6th Floor Silence Zone	Reference	658.8 LEG (Browse shelf(Opens below))	Not For Loan		M0027533

Total holds: 0

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Set Introduction Volume Introduction Visions of the Future Consumer Behavior in the Future (with Rajendra S Sisodia) Emerging Trends in Retail Industry Marketing Megatrends The Future of Advertising in the Information Age Search for Tomorrow Critique of the Marketing Discipline Revisiting Marketing's Lawlike Generalizations (with Rajendra S Sisodia) The Future of Marketing (with Rajendra S Sisodia) Does Marketing Need Reform? (with Rajendra S Sisodia) How to Reform Marketing (with Rajendra S Sisodia) A Dangerous Divergence: Marketing and society (with Rajendra S Sisodia) Demographics, Outsourcing, and Customer Centric Marketing Demographics in Consumer Behavior Outsourcing Comes Home The Antecedents and Consequences of Customer Centric Marketing (with Rajendra S Sisodia and Arun Sharma) Perspectives of Other Scholars Jagdish N Sheth: Torchbearer for ethical marketing Jagdish N Sheth: Contributions to marketing scholarship Jagdish N Sheth: Comments on his work in this volume Balaji Krishnan interviews Jagdish N Sheth We Are Not God Marketers of Our Own Research About the Editors and Contributors

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