The Oxford Handbook of Pricing Management

pt. I INTRODUCTION 1.Introduction pt. II PRICING IN SELECTED INDUSTRIES 2.Why Are Prices Set the Way They Are? 3.Airline Pricing 4.Electric Power Pricing 5.Health Care Pricing in the United States: The Case of Hospitals 6.Pricing in Restaurants 7.Pricing of On-line Display Advertising 8.Consumer Credit Pricing 9.Wireless Services Pricing in the United States 10.For What IT's Worth: Pricing Internal IT Services 11.Television Advertisement Pricing in the United States 12.Pricing in the Cruise Line Industry 13.Less-than-Truckload Pricing 14.Pricing in the North American Protein Industry 15.Wine Pricing in the United States Contents note continued: 16.Pricing and Sales Practices at the Grand Bazaar of Istanbul pt. III PRICING FUNDAMENTALS 17.Price Theory in Economics 18.Models or Demand 19.Game Theory Models of Pricing 20.Behavioral Issues in Pricing Management pt. IV PRICING TACTICS 21.Customized Pricing 22.Nonlinear Pricing 23.Dynamic List Pricing 24.Sales Promotions 25.Markdown Management 26.Revenue Management 27.Auction Pricing 28.Services Engineering: Design and Pricing of Service Features 29.Pricing in Business-to-Business Contracts: Sharing Risk, Profit, and Information 30.Pricing and Inventory Management pt. V ORGANIZATION AND PROCESSES Contents note continued: 31.Structuring and Managing an Effective Pricing Organization 32.Global Pricing Strategy 33.Using Lean Six Sigma to Improve Pricing Execution 34.Pricing with Confidence in Business-to-Business Settings pt. VI CURRENT CHALLENGES AND FUTURE PROSPECTS 35.Current Challenges and Future Prospects for Pricing Management