Strategic Market Management

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Material type: Text

TextPublication details: New York John Wiley & Sons, Inc. 1995Edition: 4th edDescription: 379pISBN:

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Reference Book	NIMA Knowledge Centre	6th Floor Silence Zone	Reference	658.802 AAK (Browse shelf(Opens below))	Not For Loan		M03904

Total holds: 0

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Previous	658.8001 SAG The Sage Handbook of Marketing Theory	658.8003 HAR The CIM Marketing Dictionary	658.8009 ROU The Routledge Companion to Marketing History	658.802 AAK Strategic Market Management	658.802 CUS NICOM 2020 Customer Competition and Marketing Strategy	658.802 HOO Competitive Positioning: The Key to Market Success	658.802 MAR Marketing Strategy: Volume - 1 Marketing Strategy's Conceptual Foundations: Market Orientation, the Cornerstone of Strategic Marketing Thought	Next

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