Advertising Cultures: Gender, Commerce and Creativity

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Material type: Text

TextPublication details: New Delhi Sage Publications India Pvt. Ltd. 2003Description: 184pISBN:

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	659.1 NIX (Browse shelf(Opens below))	Available		M16145

Total holds: 0

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Previous	659.1 MUR Advertising: An IMC Perspective	659.1 NEL The New Road to Successful Advertising: How to Integrate Image and Response	659.1 NEW Creative Leaps: 10 Lessons in Effective Advertising Inspired at Saatchi and Saatchi	659.1 NIX Advertising Cultures: Gender, Commerce and Creativity	659.1 OAK And Now a Few Laughs from Our Sponsor: The Best of Fifty Years of Radio Commercials	659.1 OGI Ogilvy on Advertising	659.1 PAR Advertising Campaign Strategy: A Guide to Marketing Communication Plans	Next

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