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Basic Marketing: A Global-Managerial Approach by William D. Perreault and E. Jerome McCarthy

By: Perreault, William D.
Contributor(s): McCarthy, E. Jerome.
Material type: materialTypeLabelVisual materialPublisher: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2005Edition: 15th ed.Description: 1 CD.ISBN: 9780070594104.Subject(s): MarketingDDC classification: MC0619
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