Cases in Marketing Management

AN ORIENTATION TO THE CASE METHOD Note to the Student on the Case Method Introduction to Marketing Decision Making An Outline for Case Analysis. A Good Case Analysis Outline for Case Analysis Financial Analysis for Marketing Decision Making Contribution. Costs. Break Even. Profit Targets. Market Share. Capital Expenditures. Relevant Costs. Margins. Multiple Margins. A Case with a Student Analysis Case: Crow, Pope and Land Enterprises. Example Situation Analysis of Crow, Pope and Land Enterprises (CPL). Commentary on the Case Analysis. INTRODUCTION TO MARKETING DECISION MAKING
Case 1: General Motors: Cadillac Product: Luxury Car Issue: Situation Analysis and Whole Strategy
Case 2: Kitchen Aid Small Appliances: Central Europe Product: Small Appliances Issue: Central European Marketing
Case 3: Compaq Computer Corporation Product: Personal Computers Issue: Product Mix
Case 4: Exercise on Financial Analysis for Marketing Decision Making MARKETING INFORMATION AND FORECASTING
Case 5: The Atlanta Journal and Constitution (A) Product: Newspaper - Retailer Advertising Issue: Media Effectiveness Measurement
Case 6: Greenwood Federal Savings and Loan Product: Financial Services Issue: Consumer Information and Segmentation
Case 7: AGT, Inc. Product: Amusement Park-Pakistan Issue: Information needs; data collection methods
Case 8: Modern Plastics (A) Product: Plastic Packaging Issue: Demand Forecasting PRODUCT AND BRAND MANAGEMENT DECISIONS
Case 9: Machine Vision International Product: Factory Automation Vision System Issue: Product-market Choice
Case 10: Voice Mail Around the World Product: Voice Mail Issue: International Marketing Strategy
Case 11: Schweppes Raspberry Ginger Ale Product: Soft Drinks Issue: International New Product Introduction
Case 12: Electrohome (A): Projection Systems Division Product: Electronic Projection System Issue: Response to Competitor's New Product DISTRIBUTION DECISIONS
Case 13: Chaebol Electronics Company, U.S. Product: Videotape Recorder Issue: Selection of a New Channel
Case 14: Ito-Yokado Company Product: Convenience Store Retailing: 7-Eleven Issue: Channel Institution Positioning; Targeting; Profitability Dynamics
Case 15: Levi Strauss Japan K.K. Product: LEVI'S Jeans Issue: Expansion of Retail Outlets in Japan; Pricing Strategy
Case 16: American Airlines: SABRE Reservation System in Europe Product: Computer Reservation System Issue: Whole Distribution Strategy PROMOTION DECISIONS
Case 17: South-West Pharmaceutical Company Product: Skin Cream Issue: Push-pull Promotion Budget Allocation
Case 18: Suburban CableVision Product: Cable Television Service Issue: Recruiting Subscribers
Case 19: Rich's Department Store Product: Retailing Issue: Media Effectiveness
Case 20: Exercise in Print Advertising Assessment
Case 21: The Customer-Focus Challenges of Integrated Marketing Communications at CCH Product: Law, Accounting and other Reference Materials Issue: Modernization of Products and Marketing
Case 22: Allied Food Distributors Product: Food Wholesaler Issue: Salesperson Selection
Case 23: Outdoor Sporting Products, Inc. Product: Sporting Goods Issue: Motivation, Compensation PRICING DECISIONS
Case 24: Royale Suites Product: All-suites Hotel Issue: Pricing for Maximum Occupancy and Profit
Case 25: Techtronics Limited Product: High-definition Television (HDTV) Issue: New Product Pricing
Case 26: Big Sky of Montana, Inc. Product: Ski Facilities Issue: Whole Pricing Strategy
Case 27: Procter & Gamble Inc.: Downy Enviro-Pak Product: Consumer Package Goods; Fabric Softener Issue: Pricing; Promotion; "Green Marketing" PUBLIC POLICY AND ETHICAL ASPECTS OF MARKETING
Case 28: Nestlé and the Infant Food Controversy (A) Product: Infant Formula Issue: Social Responsibility and Response to Public Pressure
Case 29: InterMark: Designing UNICEF's Oral Rehydration Program in Zambia Product: Oral Rehydration Salts for Treatment of Dehydration Issue: Supply, Distribution, Package Size and Education
Case 30: Country Lass Fashions Product: Women's Fashions Issue: Advertising Strategy-ethics MARKETING PROGRAMS AND STRATEGY
Case 31: Virgin Atlantic Airways Product: International, Privately Held Airline Issue: All Aspects of Future Growth
Case 32: Dutch Food Industries Company Product: Salad Dressing Issue: New Product Introduction Strategy
Case 33: Quaker State Product: Motor Oil Issue: Whole Strategy
Case 34: L. A. Gear Product: Footwear Issue: Whole Strategy
Case 35: Longevity Healthcare Systems, Inc. Product: Nursing Homes and Related Services Issue: Expansion and Marketing Strategies
Case 36: Cima Mountaineering, Inc. Product: Hiking Boots Issue: Target Market Strategy for Expansion