Cases in Marketing Management

Table of Contents PART 1: INTRODUCTION The Use of Cases in the Study of Marketing Management PART 2: INTRODUCTION TO MARKETING CASE STUDY 1 Health Drink Limited 2 Eastern Bank 3 Towel Manufacturing Company 4 Bombay Electronics Limited 5 Glorious Limited PART 3: MARKET ENVIRONMENT AND DEMAND FORECASTING 6 Pepsi-Killing Softly 7 Emerging Environment of Airlines 8 Quality Clothing (Private) Limited 9 Super Asia Pipes Private Limited 10 Future Demand for Formulations 11 ALCU Limited 12 Srikrishna Chemicals Limited PART 4: BUYER BEHAVIOUR AND MARKET SEGMENTATION 13 Zen Tyres Limited 14 Marketing of Milk-Amul 15 Saptrishi Industrials 16 ACE Toys Limited 17 ABC Corporation 18 Keebor Shoes Limited PART 5: PRODUCT POLICY AND STRATEGY 19 Technologies India Limited 20 Indian Home Products Limited 21 W4sh and Wear Fabrics 22 A.G. Nashbandi Manufacturing 23 Rekha Tyre Company 24 Deepak Private Limited 25 Perfect Ice 26 Arriving to Land Anywhere PART 6: PRICING DECISIONS AND STRATEGIES 27 Ajay National Company Limited 28 National Pharmaceutical Company 29 Hemant Steels Limited 30 The Economic Times Invitation Price 31 Oxford Shoe Company 32 Arun Forge Company 33 Southern India Chemicals 34 The Floor Cover Limited 35 Helix Latex PART 7: DISTRIBUTION MANAGEMENT 36 Distribution Debate 37 Inter-Link India Limited 38 Aditya Tubes Limited 39 Domino's Pizza 40 Sundaram Soap Company 41 Jai Tools Limited 42 Godrej and Boyce Limited 43 Cooper Machine Tools Limited 44 Apex Electrical Company Limited PART 8: SALES FORCE MANAGEMENT 45 Team Tussles 46 Modern Engineering Works Limited 47 Hiring a Marketing Manager 48 Andrew Oil Company Limited 49 Breweries Products Limited 50 Swatantra Company 51 Komal Food Products Company Limited PART 9: ADVERTISING AND SALES PROMOTION 52 Promo Problems 53 "Tifi We Meet Again..." 54 Pears Toilet Soap 55 Casting the Net 56 Dabur Honey 57 Nishan Jams 58 Shriram Honda 59 "Lie on" Mattresses PART 10: MARKETING RESEARCH 60 Image Impasse 61 Frostbite Refrigerators 62 Vero Bicycles Private Limited 63 Himachal Soft Drinks Company 64 Jayvir Spinning Mills Limited 65 Hunter Food Company 66 Haute Couture Fashions 67 Wolff Drug Company PART 11: MARKETING STRATEGY 68 Multicom Computer Education Systems 69 S. K. Hosiery (Private) Limited 70 Ajax Limited 71 Fruit Products Limited 72 XYZ Paper Company 73 Fine Blades (Private) Limited 74 Supriya International 75 Soyabean Milk Company PART 12: INTERNATIONAL MARKETING 76 Sind Steel Works Limited 77 ACME Trading Company 78 Amex Limited 79 Quality Arbitration 80 Hindustan Intercrafts Limited 81 Wall Macnaught Private Limited PART 13: MARKETING OF SERVICES 82 Bharat Engineering Industries Limited 83 Speed Post's Courier Services 84 The Delhi Police Experience 85 Indian Finance Company