ITC Versus BAT: A Case for Indian Corporate PR

By:

Chaudhuri, Arun

Material type: Text

TextPublication details: New Delhi Wheeler Publishing 1997Description: 191pISBN:

9788175440395

DDC classification:

659.2 CHA

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	659.2 CHA (Browse shelf(Opens below))	Available		M00820

Total holds: 0

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Previous	659.2 BEA Expose Yourself: Using the Power of Public Relations to Promote Your Business Yourself	659.2 BRA PR Power: Inside Secrets from the World of Spin	659.2 BRE PR 2.0: New Media, New Tools, New Audiences	659.2 CHA ITC Versus BAT: A Case for Indian Corporate PR	659.2 CHR Corporate Communications: Convention Complexity and Critique	659.2 COR Corporate Communication: A Guide to Theory and Practice	659.2 COR Corporate Communications Handbook	Next

Table of Contents 1 PR: In a Normal Working Day 2 Gathering Storm Clouds: Interest and Conflict 3 Operation Trout: Genesis 4 Operation Trout: Why It was Destined to Lead to Conflict 5 Preparing for Battle 6 K L Chugh's Management Style & PR 7 BAT PR Offensive - A Dissection of BAT Strategy 8 K L chugh's PR Offensive: A Dissection of his Strategy 9The Role of the Financial Institutions 10 On Personalities Behind the Conflict 11 PR Firms - Their Structure and Their Utility 12 Liberalization and PR Stress 13 Post Script 14 From Virginia House to the Presidency Jail 15 Coup de main

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