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Management in Practice: Case Studies from the World of Business

By:

George, S. S

Contributor(s):

ICFAI

Material type: Text

TextPublication details: Hyderabad ICFAI 2005Description: 187pDDC classification:

658 CAS

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	7th Floor Reading Zone	General	658 CAS (Browse shelf(Opens below))	Available		M0019716

Total holds: 0

Table of Contents
ENTREPRENEURSHIP
Bill Gates and Microsoft
Women and Entrepreneurship
STRATEGY
McDonald's - No Longer the " Great American Meal "
Archies - The Way Indians Greet
HUMAN RESOURCES
Nokia - Fostering Innovation
The Taj's People Philosophy and Star System
MARKETING
'All Out' - Marketing a Mosquito Repellant
The 'David Beckham' Brand
OPERATIONS
Gujarat Ambuja - Redefining Operational Efficiency
Wal-Mart's Supply Chain Management Practices
FINANCE
Buyback of Shares by MNCs in India
The WorldCom Accounting Scandal
E-BUSINESS
ITC's E-Choupal: Taking E-Business to Farmers
Executing E-Business Strategies - The GE Way
ETHICS
Pepsi in Burma - A Globalization Catastrophe
Alacrity Housing - Ethics First

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