Managing Marketing Linkages: Text, Cases and Readings

By:

Cespedes, Frank V

Material type: Text

TextPublication details: New Jersey Prentice-Hall, Inc. 1996Description: 403pISBN:

9780132349239

DDC classification:

658.8 CES

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.8 CES (Browse shelf(Opens below))	Available		M05420

Total holds: 0

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Previous	658.8 CAS Cases and Simulations in Marketing Management	658.8 CAS Cases in Marketing Management	658.8 CES Concurrent Marketing: Integrating Product, Sales and Service	658.8 CES Managing Marketing Linkages: Text, Cases and Readings	658.8 CHA Customer-Focused Marketing: Actions for Delivering Greater Internal and External Customer Satisfaction	658.8 CHA Customer-Focused Marketing: Actions for Delivering Greater Internal and External Customer Satisfaction	658.8 CHA Dynamics Retailing	Next

Contents Part I: Business to Business Markets Industrial Marketing: Managing New Requirements Case 1: Becton Dickinson Division: Marketing Organization Case 2: IBM: Assistant General Manager of Marketing (A) Case 3: IBM: Assistant General Manager of Marketing (B) Part II: Consumer Goods Markets Coordinating Sales and Marketing in Consumer Goods Firms Case 4: Pepsi-Cola Fountain Beverage Division: Marketing Organization Case 5: Packaged Products Company: Handy-Pak Introduction Case 6: MEM Company, Inc.: English Leather Part III: Service Markets Once More: How Do Your Improve Customer Service? Case 7: MCI Vision (A) Case 8: American Mobile Satellite Corporation Case 9: Dendrite International Part IV: Building and Maintaining Customer Relationship Teamwork for Today's Selling Case 10: Astra / Merck Group Case 11: Hewlett Packard Imaging Systems Division: Sonos 100 C/F Introduction Case 12: Becton Dickinson and Company: Multidivisional Marketing Programs

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