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Marketing Strategy: A Life Cycle Approach

By: Contributor(s): Material type: TextTextPublication details: 2013 Cambridge University Press New DelhiDescription: 290pISBN:
  • 9781107414419
Subject(s): DDC classification:
  • 658.802 LEE
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Item type Current library Item location Collection Call number Status Date due Barcode Item holds
Book Book NIMA Knowledge Centre 6th Floor Reading Zone General 658.802 LEE (Browse shelf(Opens below)) Available M0030398
Total holds: 0

An Accompanying Book of Case Studies; 'Marketing Strategy Casebook'

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