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Advanced Database Marketing: Innovative Methodologies and Applications for Managing Customer Relationships Ed by Kristof Coussement, Koen W. De Bock and Scott A. Neslin

Contributor(s): Coussement, Kristof [Editor] | [Editor] | Neslin, Scott A [Editor].
Material type: materialTypeLabelBookPublisher: England Gower Publishing Limited 2013Description: 324p.ISBN: 9781409444619.Subject(s): Consumer Profiling | Database MarketingDDC classification: 658.812
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Book Institute of Management
General 658.812 ADV (Browse shelf) Available M0030361
Total holds: 0

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