TY  - BOOK
AU  - Liebowitz, Jay
TI  - Big Data and Business Analytics
SN  - 9781466565784
U1  - 658.472 
PY  - 2015///
CY  - Boca Raton
PB  - CRC Press
KW  - Business Intelligence
KW  - Decision Making - Statistical Methods
KW  - Data Mining
N1  - ch. 1 Architecting the Enterprise via Big Data Analytics /​ David Belanger
ch. 2 Jack and the Big Data Beanstalk: Capitalizing on a Growing Marketing Opportunity /​ Jie Cheng
ch. 3 Frontiers of Big Data Business Analytics: Patterns and Cases in Online Marketing /​ Daqing Zhao
ch. 4 The Intrinsic Value of Data /​ Omer Trajman
ch. 5 Finding Big Value in Big Data: Unlocking the Power of High-Performance Analytics /​ Udo Sglavo
ch. 6 Competitors, Intelligence, and Big Data /​ Helen N. Rothberg
ch. 7 Saving Lives with Big Data: Unlocking the Hidden Potential in Electronic Health Records /​ Jeni Fan
ch. 8 Innovation Patterns and Big Data /​ Diego Klabjan
ch. 9 Big Data at the U.S. Department of Transportation /​ Daniel Pitton
ch. 10 Putting Big Data at the Heart of the Decision-Making Process /​ Ian Thomas
ch. 11 Extracting Useful Information from Multivariate Temporal Data /​ Artur Dubrawski
Contents note continued
ch. 12 Large-Scale Time-Series Forecasting /​ Eric Tassone
ch. 13 Using Big Data and Analytics to Unlock Generosity /​ Mike Bugembe
ch. 14 The Use of Big Data in Healthcare /​ Charles Thompson
ch. 15 Big Data: Structured and Unstructured /​ John F. Sowa
ER  -