TY  - BOOK
AU  - Trias de Bes, Fernando
AU  - Kotler, Philip
TI  - Winning at Innovation: The A - to - F Model
SN  - 9780230395350
U1  - 658.514 
PY  - 2011///
CY  - New York
PB  - Pan Macmillan
KW  - Technological innovations - Management.
N1  - 1. Entrepreneurial Barriers to Innovation

Part I: 
2. Overall Picture of the A-to-F Model
3. Activators
4. Browsers
5. Creators
6. Developers
7. Executors
8. Facilitators
9. The Advantages of Designing Innovation Processes with the A-to-F Model
Annex I
Annex II
Annex III

Part II: 
10. Planning Innovation
11. Metrics
12. How to Foster a Creative Culture
13. Incentive and Rewards
ER  -