TY  - BOOK
AU  - Patti, Charles H.
AU  - Schultz, Don E.
AU  - Kitchen, Philip J.
TI  - The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace 
SN  - 9781138008946
U1  - 658.802 
PY  - 2014///
CY  - Oxon
PB  - Routledge
KW  - Consumer Behavior
KW  - Customer Services
ER  -