TY  - BOOK
AU  - Raynor, Michael E.
AU  - Ahmed, Mumtaz
TI  - The Three Rules
SN  - 9780670922970
U1  - 658 
PY  - 2015///
CY  - London
PB  - Portfolio Penguin
KW  -  Organizational Effectiveness - Success in Business. 
N1  - More than a fortune cookie
Finding signal in the noise
Better before cheaper
Revenue before cost
There are no other rules
Why you should use the three rules
ER  -