TY  - BOOK
AU  - Fernie, John
AU  - Fernie, Suzanne
AU  - Moore, Christopher M.
TI  - Principles of Retailing
SN  - 9781138791954
U1  - 658.87 
PY  - 2015///
CY  - London
PB  - Routledge
KW  - Retail Trade - Management
N1  - 1. The Retail Environment
2. Theories of Retail Change
3. Strategic Retail Marketing 1: The Strategic Planning Process
4. Strategic Retail Marketing 2: Market Segmentation and the Service Marketing Mix
5. Internationalisation of Retailing
6. Electronic Commerce and Retailing
7. Product Management
8. Offshore Sourcing and Corporate Social Responsibility (CSR)
9. Retail Logistics
10. Adding Value through Customer Service
11. Visual Merchandising and Retail Selling
12. Retail Security
ER  -