TY  - BOOK
AU  - Gallardo, Luis
TI  - Building Brands: Strategy and Tactics
SN  - 9788130926834
U1  - 658.827 
PY  - 2015///
CY  - New Delhi
PB  - Viva Books Pvt. Ltd.
KW  - Brand - Strategy
N1  - 1. Leading in Turbulent Times
2. Value at Work
3. Introducing the Six Rs
4. The Age of Reason
5. Revitalizing Revenues
6. Rousers
7. Reputation
8. Building Strong Relatonships
9. Developing Resilience
10. The Holistic Way to Build a World-Class Business
11. Think
12. Being Holistic
13. Taking Action and Making It Personal
ER  -