TY  - BOOK
AU  - Sinek, Simon
TI  - Start With Why: How Great Leaders Inspire Everyone to Take Action
SN  - 9780241958223
U1  - 658.4092 
PY  - 2009///
CY  - London
PB  - Penguin Books India (P) Ltd.
KW  - Leadership
N1  - Part. 1 A world that doesn't start with why
1.Assume you know
2.Carrots and sticks
Part 2. An alternative perspective
3.The golden circle
4.This is not opinion, this is biology
5.Clarity, discipline and consistency
Part. 3 Leaders need a following
6.The emergence of trust
7.How a tipping point tips
Part. 4 How to rally those who believe
8.Start with why, but know how
9.Know why. Know how. Then what?
10.Communication is not about speaking, it's about listening
Part. 5 The biggest challenge is success
11.When why goes fuzzy
12.Split happens
Part. 6 Discover why
13.The origins of a why
14.The new competition
ER  -