TY  - BOOK
AU  - Heracleous, Loizos
AU  - Jacobs, Claus D.
TI  - Crafting Strategy: Embodied Metaphors in Practice
SN  - 9780521116558
U1  - 658.4092 
PY  - 2011///
CY  - Cambridge
PB  - Cambridge University Press
KW  - Metaphor - Social Aspects
KW  - Strategic Planning
N1  - Preface
Vignette A. BASF
1. Strategizing out of the box
Vignette B. UNICEF
2. Metaphor and embodied realism
3. Analyzing embodied metaphors as an interpretive, hermeneutic endeavour
Vignette C. Voltigo (Fribourg)
4. Crafting strategy as a practice of embodied recursive enactment
5. Play, analogical reasoning and dialogue in the crafting of strategy
Vignette D. Hephata
6. Understanding organizations through embodied metaphors
7. Sensemaking through embodied metaphors in organization development
Vignette E. Privatbank
8. Strategy as a crafting practice
Vignette F. Worldvision New Zealand
9. The process of strategizing through crafting embodied metaphors
Glossary
Index
ER  -