TY  - BOOK
AU  - Schenck, Barbara Findlay
TI  - Small Business Marketing Kit for Dummies
SN  - 9781118311837
U1  - 658.8 
PY  - 2012///
CY  - New Jersey 
PB  - John Wiley & Sons, Inc.
KW  - Marketing - Management
KW  - Advertising Media Planning
N1  - Making Everything Easier!

Introduction
Part I: Getting Your Marketing Bearings
1. Framing the Marketing Process
2. All about Customers
3. Seeing Your Product through Your Customers' Eyes
4. Sizing Up Competitors and Staking Out Market Share
5. Setting Your Goals, Objectives, Strategies, and Budgets

Part II: Laying the Foundation for Marketing Success
6. Taking Stock of Your Business Image
7. Forging Your Brand
8. Creating Marketing Communications That Work
9. Hiring Help When You Need It

Part III: Marketing in a Screen-Connected World
10. Establishing an Online Presence
11. Getting Interactive with Social Media
12. Packaging Your Message for Blogs and Other Online Channels

Part IV: Getting the Word Out with Ads, Mailers, Promotions, and Publicity
13. Creating and Placing Print and Outdoor Ads
14. Broadcasting Your Message on Radio, TV, and Online
15. Snail-Mailing and E-Mailing Your Customers Directly
16. Brochures, Promotions, Trade Shows, and More
17. Public Relations and Publicity

Part V: Winning and Keeping Customers
18. Making Impressions through Networking and Presentations
19. Making the Sale
20. Enhancing Customer Service and Developing Loyalty

Part VI: The Part of Tens
21. Ten Questions to Answer before Choosing a Business Name
22. Ten Ways to Attract People to Your Business Online
23. Ten Steps to a Great Marketing Plan
Appendix: About the CD
Index
ER  -