TY  - BOOK
AU  - Kompella, Kartikeya
TI  - The Brand Challenge: Adapting Branding to Sectorial Imperatives
SN  - 9780749470159
U1  - 658.827 
PY  - 2015///
CY  - London
PB  - Kogan Page Limited
KW  - Branding
KW  - Marketing
N1  - 1. Focus: The Future of Your Company Depends On It / Al Ries
2. Identity: Don't Lose It / Tony Allen
3. Brand Innovation: Embracing Change to Innovate Your Brand and Accelerate Growth / Peter Fisk
4. Bridging the Gap Between Idea and Delivery in a Move-Faster-But-Be-Certain Market: Why the Traditional Process of Building a Brand Needs a Reboot / Allen Adamson
5. Luxury Branding / Jean-Noel Kapferer
6. Retail Brand Management: Perception, Performance and Improvement / Jesko Perrey and Thomas Meyer
7. Why Brand Matters in B2B / Michael D'Esopo and Simon Glynn
8. Managing Media As Brands: Case Study - Branding News Organizations / Walter S. McDowell
9. Brand Not Bland: The Financial Services Challenge / Mike Symes
10. Building a Breakthrough Non-Profit Brand / Jocelyne Daw
11. A Brand/Story Conceprual Framework - For Understanding Mass Fashion / Joseph H. Hancock
12. Research Advances in the Building of Hotel Brands / Professor John O' Neill
13. The City as a Brand / Jeremy Hildreth and JT Singh
14. Technology Branding: Building Long-Term Value in a System-Update World / Howard Breindel, Jonathan Paisner and Seth Margolis
15. Football Brands / Sue Bridgewater
ER  -