TY  - BOOK
AU  - Burkitt, Hugh
TI  - Marketing Excellence 3: Award-winning Companies Reveal the Secrets of Their Success
SN  - 9780749473792
U1  - 658.8 
PY  - 2015///
CY  - London
PB  - Kogan Page Limited
KW  - Marketing
KW  - Marketing - Management
KW  - Success in Business
N1  - Introduction: The Marketing Society
1. Finding Consumer: Insight
2. Connecting with Customers
3. Communicating Brilliantly
4. Mobilising the Organisation
5. Building Powerful New Brands
6. Building Global Brands
7. Re-energising Long Established Brands
8. Marketing Sustainability
9. Marketing to Make a Difference
ER  -