TY  - BOOK
AU  - Bordea, Tudor
AU  - Ferguson, Mark
TI  - Segmentation, Revenue Management and Pricing Analytics
SN  - 9780415898331
U1  - 658.1554 
PY  - 2014///
CY  - New York
PB  - Routledge
KW  - Marketing - Research
N1  - 1. The Ideas Behind Customer Segmentation
2. Forecasting
3. Promotion Forecasting
4. Capacity-Based Revenue Management
5. Un-Constraining
6. The Practice of Pricing Analytics
7. Dynamic and Markdown Pricing
8. Pricing in Business-to-Business Environments
9. Customer Behavior Aspects of Pricing
Appendix A: Logistics Regression
Appendix B: Pricing Analytics Using R
ER  -