TY  - BOOK
AU  - Wharton, Chris
AU  - Hardy, Jonathan
TI  - Advertising: Critical Approaches
SN  - 9780415535236
U1  - 659.1 
PY  - 2015///
CY  - Oxon
PB  - Routledge
KW  - Advertising -​ Promotion
N1  - Part I: Foundations
1. The Nature of Advertising History
2. Historical Outline
3. Market Society and its Critics
4. Political Economy Approaches to Advertising / Jonathan Hardy
5. Cultural and Critical Approaches

Part II: Frameworks
6. Advertising Framework and Encoding
7. Texts
8. Reception

Part III: Applications
9. Advertising in the Home
10. Outdoor Advertising
11. Sound and Vision
12. Consumer Culture
ER  -