TY  - BOOK
AU  - Kolb, Bonita M.
TI  - Entrepreneurship for the Creative and Cultural Industries
SN  - 9781138019546
U1  - 658.022 
PY  - 2015///
CY  - London
PB  - Routledge
KW  - Arts - Economic Aspects - Cultural Industries - Management. 
N1  - 1 Finding your entrepreneurial inspiration
1.Art, culture and entrepreneurship
2.Making the dream a reality
3.Researching competitors and customers
pt. 2 Creating your entrepreneurial business
4.Analyzing the product and its benefits
5.Targeting the right customer
6.Mastering the numbers
7.Distributing your product
8.Promoting the creative product
9.Building social media relationships
pt. 3 Growing your business to the next level
10.Financial concepts for success
11.Expanding the business
12.Legal and management issues for growth.
ER  -